Artistopia Help Center

Need help maximizing your revenue potential while advertising at Artistopia? You are in the right place! If you can't find it here, the Ad Team is ready to answer your questions and concerns.

Q. How can I maximize the revenue potential of my ad campaign at Artistopia?

A. Again, the answer lies in your type of company, what your product or service is, who exactly your target is, your goals, and other factors. The following tips will help you to build your campaign and should be considered:

If your chosen ad campaign has a subsection, “Edit” it from the “Sections” in your Advertiser Home - Active Ads (after campaign creation and approval) and apply the most appropriate categories in that subsection that influence your business.
”In your face” advertising – Above the fold ad campaigns are proven to usually always be the best place to advertise, depending on the content of the page.
Wider text ads tend to do better than taller text ads (depending on page content), for the fact of how people read. A tower ad with text to read, the viewer has a tendency to lose interest because of the short eye jumps, whereas the eye flows better over text ads that are wider.
Unless you are going for an all-out assault for brand awareness or a company or music announcement of some sort, know who you are targeting and place your ad in the section(s) where they are most likely to be on Artistopia.
Run your ad in what is considered a "search corridor". This would be in a place where your prospective target frequents when searching for information on items they want to buy. For instance, if you are selling books, CDs, videos, or music gear, place your ad in the Buy Music section.
Create several versions of an image and refresh them periodically. Make notes of any changes to find out what image produced the best results. The change need not be drastic- you can do small adjustments in color, font, layout or background.
Similar to the previous suggestion but when creating your ad campaign, have several versions of an ad ready and insert them on different ad plans around the site. The object here is to test responses.

Reminder: Contact the Ad Team for a personalized free consultation for best placement of your campaign for your company.

Q. What makes a good ad?

A. A good question and one that is difficult to answer because of so many factors. Many successful banner (or any image ad online) is the direct result of trial and error experimentation.

Don't abandon your budget yet, there is hope (or help) by following some tried and true suggestions:

Location – Where your ad is seen on any Website does matter. “Above the fold” is usually considered prime real estate. We give some suggestions from Google on best ad ratings in Plans and Options.
KISS – Keep it simple “silly”. Simple messages are better than complicated ones.
Related content- Obviously, Artistopia is a music site geared toward indies, musicians, the music industry and visited by thousands of music fans daily. So music and music-related products, services and information would be of the utmost interest to them.
Animated ads tend to work better than static ads.
Curiosity- Graphic content should pique the visitor’s interest and make them want to “click me”.
On your banner, advertise your product or service and not your Website (generally), and link TO that part of your site, rather than the home page.
Size does matter. If it takes very long for an image too load, visitors will loose interest – quick. Best to keep those image files smaller.
Visually appealing, interactive ads draw a better response. Colors that tend to work better are blue, green and yellow.
A simple addition of "click here" placed on the right side of your banner has proven to increase responses.

Q. How long do I need to advertise?

A. As long as it takes...well, seriously, a single ad run can not be expected to skyrocket your business success overnight. Your online advertising strategy is an ongoing process and should be only a part of your marketing plan.

According to marketing experts, an ad needs to be viewed between 4-7 times before the consumer even responds to it. Many factors will dictate your marketing campaign and how you advertise, including your budget, what your goals are, and the type of business you are in.

Many advertisers do not look beyond the sales tracking or CTR. The brand impact of an ad campaign can not be ignored, for in published reports there are more conversions from a prospect that only viewed an ad, than from a user that actually clicked. Though this is very difficult to measure and determine how effective a campaign was, it's an important fact to remember.

A few suggestions for the measurement would be to note site traffic at the beginning of the campaign. Another is to conduct a poll or questionaire on how your visitors found your website. Or before your next site update, create an online focus study with benchmark ranking and rating questions.

Advertising should be considered an investment- an ad campaign is an investment in name recognition for your product, service, company, and/or website as well as in awareness, readership and in preference.

Know that Artistopia appreciates your business and will do our utmost to help you succeed in your advertising goals. Contact the Artistopia Advertising Team for a free consultation on how to make the best of your ad campaign.