Artistopia demographics, technical and general considerations are all found here. Is your time limited and you need help with creating an ad campaign? You can reach the Ad Team via phone or email- we are here to help!
Q. What is the target audience demographical information for Artistopia?
A. Artistopia offers advertisers and marketers an ideal medium to cost effectively target and reach the music-minded. Whether your primary goal is to drive traffic to your Web site, generate e-commerce transactions, or heighten brand awareness for your product or services, Artistopia will help you reach your goals.
The Artistopia serves over several million pages a month (very clean, filtered numbers), with over five hundred thousand visitors.
Our visitors come from all walks of life and from all over the world. 73% of members are from the USA, 27% are international, with the UK and Canadian music artists having the highest percentages.
Our viewers and music fans are anyone seeking to see and hear who is hottest, new and up-and-coming in the music business.
Our members are independent musicians, singers, songwriters, bands, the unsigned and signed, DJ's, vocalists, and comedians.
Our members come from ALL over the world and range from as young as 12 to, well, mature. The median age is 25 years old, with about 57% male and 43% female.
We have members in all genres of music, playing all sorts of instrumentation. The Pop/Rock genre has the most traffic, followed by Alternative, and then Hip Hop/Rap, in that order, but again, all genres are well represented.
Our industry members and viewers are the music professionals, A&R people, music industry executives, all searching for the talent needed for various projects.
76% of our users have broadband connection, and 72% of viewers have shopped online in the last 30 days.
The musical experience levels runs from 74% being amateurs, 15% part-time professionals, 9% full time professionals, and 2% are teachers.
Annual household income (USD):
Less than $20K...24.4%
20K to 40K............26.5%
40K to 60K............22.7%
60K to 80K..............8.8%
80K to 100K............7.1%
Over 100K.............10.5%
Marital Status
Single, separated or divorced is 67% of visitors and Married is 33%
Highest Education
High School is 96%, College is 73%, Graduate School is 22% and Other is 5%
Q. What are my image specifications and general considerations?
A. The size, type and specifics of your images for advertising at Artistopia are as follows:
Image Information:
BANNERS:
Size is 468 pixels width by 60 pixels height
The most popular choice of online advertising, banners (and all images) can be in GIF, JPEG or Flash. Banner benefits:
Cost effective
Above the fold and bottom of page placement available
Effective for branding, product awareness, lead generation, direct sales and more
Multiple banner creatives can be run in the same campaign in different plans, allowing advertisers the opportunity to test the effectiveness of individual creatives.
Banner width makes design easy for effective advertising
TOWERS: (also known as a Skyscraper)
Size is 120 pixels width by 600 pixels height
Pro Music Artist Tower is up to 160 pixels width by 600 pixels height
Another typical advertising space, the tower ad is hard to miss. Benefits include:
Also great for attention grabbing branding
Usually appear within the upper half of the screen, effective visibility
Again, as with any campaign, the ability to test multiple creatives in different plans
RECTANGLE:
Size is 300 pixels width by 250 pixels height
The 300x250 rectangle ad space is an excellent attention getter and is strategically placed for high visibility across main section landing pages, shopping pages and other popular site destinations. Advertisers find these ads invaluable for getting their message across. Benefits include:
Competitive pricing
Advertisers may extend other elements of their marketing mix such as radio, print publications, direct mail, or TV and tie them into their campaign
Ads appear most often in the upper content of the page
Image Formats:
Banners and Towers are subject to approval, must be viewable to ALL ages and sensitivities.
You may use banner images in GIF, Animated GIF, JPEG, or SWF files.
We recommend between 20 and 40 KB in size for best performance.
General Considerations:
Artistopia must approve all ads and promotional copy within banners
All banners with audio must be user initiated
Images are not hosted by Artistopia, but are pointed to your site
Advertisements can not contain any offensive or illegal material
Space is filled on a first come first served basis
Ads placed on Artistopia are placed in rotation, with a limited number of advertisers per spot.
Ad rates are subject to change without notice. Pricing will not change during an advertiser's campaign currently running.
Technical Specifications:
Frames and Looping for animated GIFs: 4 maximum frames, 3 looping times
Non-acceptable formats: Java, Java Applet, Video
SWF files must contain the link within the file and the link must open in a new window
Q. What is Artistopia's web traffic?
A. Artistopia serves several million pages per month to hundreds of thousands of visitors spending a very nice average of 13.40 minutes on the site.
