Artistopia Help Center

Don't understand an advertising acronym or marketing term? We have included a marketing mini glossary for basic ad terminology at the bottom of the page, if needed.

Q. What is Branding?

A. There is a school of advertising thought that says, "If the consumer has heard of us, we've done our job." Branding is image, a pledge of quality, the essence of a product or company and why it is great or better than all it's competition. Branding is a specific identification of a company by which it becomes known, used, trusted and quoted by the consumer.

Branding comes to a company by consistently delivering a consistent message.

Contact our Advertising Support Team if you have specific requests about company branding across Artistopia.com.

Q. What do you mean by Ad Units?

A. Our ad campaigns can be in CPM impressions or weekly "timed" ads. Ad Units are the number of CPM unit impressions or how many weeks you want the ad to run. If the CPMs are $4.00 / 1,000 X 1, that would be your image would show in your chosen spot 1,000 times and cost you $4.00 or .004 cents each. If you set the Ad Unit at 10, for the same CPM of $4.00, you would get 10,000 impressions, and the cost would be $40.00.

Q. What is "in Queue"?

A. When creating an ad campaign, you have the option to set a start date to begin. After successful payment processing, your ad campaign will then show in Advertiser Home under Status as In Queue (in waiting) and is set to begin on the specified date.

Q. What is Destination Link?

A. The Destination Link is where you want the viewer to go to on your site when they click the image link. Normally you would send them directly to the product or service you are selling.

Sample
Image Location:
(The image itself)
http://www.artistopia.com/Images/Banners/BannerExchange.gif
Destination Link:
(I want the viewer to go to our homepage)
http://www.artistopia.com

Q. Why would my ad be "suspended"?

A. The main reason for this would be to "pause" your account as soon as it is discovered that your image link is broken. The Ad Team would halt the campaign and notify you as soon as possible to offset image views on the broken image until you let us know the problem has been remedied.

Q. What is conversion rate?

A. Conversion rate is the amount of visitors that have become clients, customers, leads or subscribers.

Q. What is Display Method?

A. Advertisers are given a choice of advertising by CPM (cost per thousand) impressions or by placing an ad weekly. When you create an ad, simply choose in the drop down menu which type of advertising you prefer, followed by the number of Units. Units for weekly would follow as one unit is one week, 2 units are 2 weeks. For impressions units, how many groups of 1,000 ads you wish to purchase.

Q. What does that acronym mean?

A. Here is a brief Marketing Mini Glossary for those unfamiliar or new to standardized Internet advertising terms.

Above the fold- Images placed on the top portion of a web page that can be seen without scrolling.

Ad Impressions- The number of times a banner or tower had an opportunity to be viewed.

Ad Unit- Number of cycles consisting of 1,000 Impressions each that an advertiser wishes to run on any specific image.

Animated GIF- An animation that is created by combining multiple GIF images in one file, resulting in the appearance of movement. Animated ads conceivably allow you more ad space to get your message across.

Clicks- In your Campaign History and Account Overview Reports, you can track the CTR or click through rate of your impressions.

Click-through- The result of "clicking on" an advertisement that links to the advertiser's Web site.

CPC or Cost-per-click- Used to describe the cost per single click-through of an ad to a client's Web site.

CPM or Cost-per-thousand- Cost per 1000 impressions, which means: you pay for how many times your banner is viewed within a banner rotation. The more exposure your advertisement gets, the more opportunity there is for your product or services to sell.

CTR- Click through rate or ratio. The ratio of the number of times an ad is clicked divided by the number of times an ad is viewed.

DIY- Do-It-Yourself advertising is Artistopia's own in-house customizable advertising campaigns you can create in your own way, as you like it, to fit your own budget.

Flash (.swf)- A browser add-on, Macromedia Flash creates and displays high-impact animation, innovative interfaces and sound effects on web pages. See also- SWF.

GIF- Graphical Interchange Format, which is a common and compressed file format, used to create Web ads or other images.

Hits- The number of files served when a user accesses a web page, therefore the total hits for a page is the number of times the page is accessed times (x) the number of files included on a page.

Hyperlink- Or hypertext is a link, graphic or text string in a web page or web document which, when clicked, will open a new web page or jumps to a new location in the current page.

Imps- Impressions are the number of times an ad is displayed.

JPG- Joint Photographic Experts Group. Commonly used to refer to a "lossy" compression technique, reducing the size of a graphic file by as much as 96%. Usually the best file format for photographs on the Web.

Keyword- A word of phrase that you would type to describe or search for information in search directories. Keyword(s) indicate the subject of an article, magazine, web page, document, etc.

Marketing Mix- The tools used to craft and implement marketing strategies.

Product-
Place-
Price-
Promotion-

Page Impressions- The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.

Px- pixels or 'picture element' is a dot that represents the smallest graphic unit of measurement on a screen.

Rich Media- Ad advertising that uses more advanced technology than your standard GIF animation, it can include Flash, Shockwave, pull-down menus, search boxes, streaming video, applets that allow for interactivity and other special effect ads. Remember, browsers do not have many rich media technologies built into their viewing capabilities, so a viewer need a plug-in.

ROI- Return On Investment, or how successful an ad campaign was in terms of what the sales revenue (generally) were for the money invested.

ROS- Run of Site refers to ads that run throughout a web site.

Rotation- Advertising images will alternate with other advertiser's ads for a particular spot.

Static- An ad that is fixed and not interactive or moving, as opposed to a dynamic or moving image.

SWF- Shockwave Flash is a movie format developed by Macromedia.

Target Marketing- Identifying and focusing on a group of people that are the logiical persons to purchase your products or services and delivering the message straight to them.

URL- Universal Resource Locator is the web address of a web page. For example Artistopia's is http://www.artistopia.com.