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Biography
'''Jacob's''' is a Brand|brand name for several lines of biscuit s and Cracker (food)|crackers , notably Jacob's Cream Crackers. The brand name in the Republic of Ireland is owned by Jacob Fruitfield Food Group and in the United Kingdom it is owned under license by United Biscuits .
History
The originator of the Jacob's brand name was the small biscuit bakery, W & R Jacob, founded in 1885 in Bridge Street, Waterford , Ireland by William Beale Jacob and his brother Robert. It later moved to Bishop Street in Dublin , Ireland, with a factory in Peter's Row. A factory in Liverpool was opened in 1914. The Bishop Street premises was one of several prominent Dublin buildings occupied by rebels during the Easter Rising of 1916. In the 1922 a separate English company was formed, W & R Jacob (L'pool) Ltd. Cite web| last = The History of Advertising Trust | authorlink = History of Advertising Trust | title = 1958 Jacobs Club Biscuit (00_00_1958 HAT_20_01) | date = 2011-06-10 | url = http://www.hatads.org.uk/gallery/main.php? g2_itemId=30355 | accessdate = 2011-08-13
The two branches separated, with the Dublin branch retaining the W & R Jacob name while the Liverpool branch was renamed Jacob's Bakery Ltd. In the 1970s, W & R Jacob in Dublin merged with Boland's Biscuits to form Irish Biscuits Ltd. and moved to Tallaght , Ireland. The Liverpool factory joined Associated Biscuits in 1960, which was purchased by Nabisco in 1982. Cite web| last = Liverpool Record Office | authorlink = Liverpool City Council | title = W & R Jacob Ltd.; 1839- | date = 2011-08-13 | url = http://archive.liverpool.gov.uk/dserve.exe? & dsqIni=Dserve.ini& dsqApp=Archive& dsqDb=Persons& dsqSearch=Code=='DS225'& dsqCmd=Show.tcl | accessdate = 2011-08-13
In 1990, the two companies once again came under common ownership and became Jacob's Biscuit Group when they were acquired by the French company Groupe Danone . In July 2004, Groupe Danone and United Biscuits announced that they had made an agreement for the latter to acquire Jacob's Biscuit Group. cite press release| title = Groupe Danone Sells Biscuit Operations in the UK and Ireland | publisher = Groupe Danone | date = 2004-07-23 | url = http://www.danone.com/wps/portal/jump/DanoneCorporateIntl.Press.Archives.Commun? ref=CMS.DanoneCorporateIntl.Press.Archives.2004Trim3.23juillet2004 | accessdate = 2007-10-30 cite press release| title = UB to Acquire Jacob's | publisher = United Biscuits | date = 2004-07-23 | url = http://www.unitedbiscuits.co.uk/80256C1A0047922E/vWeb/pcACHS636G2L | accessdate = 2007-10-30 With the acquisition of Groupe Danone 's biscuit division by Kraft Foods , the production and sales Jacob's biscuits in Malaysia are done through Kraft Foods Malaysia. However, days later Groupe Danone, United Biscuits, and Fruitfield Foods announced that Jacob's Biscuit Group would be split, with United Biscuits acquiring only the UK portion of the Group and Fruitfield Foods acquiring the Ireland portion. cite press release| title = Groupe Danone Has Just Finalized the Sale of its Biscuit Operations in the Republic of Ireland (W & R Jacob Ltd.) to Fruitfield Foods Ltd | publisher = Groupe Danone | date = 2004-08-03 | url = http://www.danone.com/wps/portal/jump/DanoneCorporateIntl.Press.Commun2004PressReleases? ref=CMS.DanoneCorporateIntl.Press.Archives.2004Trim3.3aout04 | accessdate = 2007-10-30 cite press release| title = Update on UB's Acquisition of Jacob's | publisher = United Biscuits | date = 2004-08-03 | url = http://www.unitedbiscuits.co.uk/80256C1A0047922E/vWeb/pcACHS63HL4W | accessdate = 2007-10-30 cite press release| title = Fruitfield Foods Buys W& R Jacob | publisher = Jacob Fruitfield Food Group | date = 2004-08-03 | url = http://www.jacobfruitfield.com/news/news_detail.asp? id=20 | accessdate = 2007-10-30
Fruitfield Foods was subsequently renamed the Jacob Fruitfield Food Group.
Since their acquisitions, United Biscuits and Jacob Fruitfield Food Group have sparred in court over the use of the Jacob's brand name. Cite web| last = RTÉ News | authorlink = RTÉ News | title = Legal Battle Over Fig Roll Packaging | date = 2007-10-01 | url = http://www.rte.ie/news/2007/1001/jacobs.html | accessdate = 2007-10-30 Cite web| last = RTÉ News | authorlink = RTÉ News | title = McVitie's Ordered to Change All Packaging | date = 2007-10-03 | url = http://www.rte.ie/news/2007/1003/jacob.html | accessdate = 2007-10-30
In 2009, however and after 156 years of making biscuits in Ireland, Jacob Fruitfield shut its Tallaght plant. 220 jobs were lost although the company retained around 100 staff in a variety of roles. Cite web| last = RTÉ News | authorlink = RTÉ News | title = Jacob's ends production after 156 years | date = 2009-05-22 | url = http://www.rte.ie/news/2009/0522/jacobs-business.html | accessdate = 2009-08-06
http://www.unitedbiscuits.co.uk/80256C1A0047922E/vWeb/pcTSTT6G2EVD Jacob's brand on United Biscuits official web site
http://www.jacobfruitfield.com/brands/ Jacob's brand on Jacob Fruitfield Food Group official web site
http://www.jacobs.co.uk/ Jacob's Crackers (United Biscuits) official web site
http://www.danone.com/ Groupe Danone official web site
http://www.nationalarchives.ie/topics/1916/index.html National Archives of Ireland article "Jacob's Biscuit Factory, 1916"
http://www338.pair.com/abritish/catalog/product_info.php? cPath=30& products_id=97& osCsid=772d7fa96c938db997e40d96ffadf840 Early history of Jacob's brand
http://struggle.ws/siptu/f5_history.html "Rosie Hackett and the Union Women of Jacob's Biscuits"
http://www.rte.ie/news/2009/0522/jacobs-business.html "Jacob's ends production after 156 years"
Category:United Biscuits brands Category:Companies based in Liverpool
Copyright Citations
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