Just Say No

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Biography

" Just Say No " was an advertising campaign, part of the United States|U.S. " War on Drugs ", prevalent during the 1980s and early 1990s, to discourage children from engaging in illegal recreational drug use by offering various ways of saying no . Eventually, this also expanded the realm of "Just Say No" to violence and premarital sex . The slogan was created and championed by First Lady of the United States|First Lady Nancy Reagan during her Presidency of Ronald Reagan|husband's presidency .

Initiation

The campaign emerged from a substance abuse prevention program supported by the National Institutes of Health , pioneered in the 1970s by University of Houston Social Psychology Professor Dr. Richard I. Evans. Evans's social inoculation model included teaching student skills to resist peer pressure and other social influences. The campaign involved University projects done by students across the nation. Jordan Zimmerman, a student at University of South Florida|USF , won the campaign. Zimmerman is the founder of Zimmerman Advertising, the 15th largest advertising corporation in the United States. The anti-drug movement was among the resistance skills recommended in response to low peer pressure, and Nancy Reagan's larger campaign proved to be a useful dissemination of this social inoculation strategy.Evans, R.I. (in press). Just say no. In Breslow, L., Encyclopedia of Public Health (p. 1354). New York: Macmillan.

Mrs. Nancy Reagan first became involved during a campaign trip in 1980 to Daytop Village, New York . She recalls feeling impressed by a need to educate the youth about drugs and drug abuse. Upon her husband's election to the presidency, she returned to Daytop Village and outlined how she wished to help educate the youth. She stated in 1981 that her best role would be to bring awareness about the dangers of drug abuse: "Understanding what drugs can do to your children, understanding peer pressure and understanding why they turn to drugs is... the first step in solving the problem".

Efforts in the United States and abroad

Nancy Reagan was asked about her efforts in the campaign, and said: "If you can save just one child, it's worth it." She traveled throughout the United States and several other nations, totaling over . Mrs. Reagan visited drug rehabilitation centers and abuse prevention programs; with the media attention that the first lady receives, Nancy appeared on television talk shows, recorded public service announcements, and wrote guest articles. By the autumn of 1985, she had appeared on 23 talk shows, cohosted an October 1983 episode of Good Morning America ,. Ronald Reagan Presidential Library|Reagan Library Collections. and starred in a two hour PBS documentary on drug abuse.Benze, James G. (2005), p. 62 The campaign and the phrase "Just Say No" made their way into popular American culture when TV shows like '' Diff'rent Strokes and Punky Brewster produced episodes centered on the campaign. In 1983, Nancy Reagan appeared as herself in the television programs Dynasty (TV series)|Dynasty and Diff'rent Strokes'' to garner support for the anti-drug campaign. She participated in a 1985 rock music video " Stop the Madness " as well. La Toya Jackson became spokesperson for the campaign in 1987 and recorded a song entitled "Just Say No" with British hit producers Stock Aitken Waterman|Stock/Aitken/Waterman .

In 1985, Nancy Reagan expanded the campaign internationally. She invited the First Lady|First Ladies of thirty various nations to the White House in Washington, D.C. for a conference entitled the "First Ladies Conference on Drug Abuse". She later became the first First Lady invited to address the United Nations General Assembly|United Nations .

She enlisted the help of the Girl Scouts of the United States of America , Kiwanis Club International, and the National Federation of Parents for a Drug-Free Youth to promote the cause; the Kiwanis put up over 2000 billboards with Nancy Reagan's likeness and the slogan. Over 5000 Just Say No clubs were founded in schools and youth organizations in the United State and abroad. Many clubs and organizations remain in operation around the country, where they aim to educate children and teenagers about the effects of drugs.

Just Say No crossed over to the United Kingdom in the 1980s, where it was popularized by the BBC 's 1986 "Drugwatch" campaign, which revolved around a heroin - Substance dependence|addiction storyline in the popular children's TV drama serial Grange Hill (TV series)|Grange Hill . The cast's cover of the original U.S. campaign song, with an added rap, reached the UK top ten.

Effects

Evidence shows the use and abuse of illegal recreational drugs significantly declined during the Reagan presidency.Benze, James G. (2005), p. 63 According to research conducted by the Institute for Social Research at the University of Michigan , fewer young people in the 1980s were using illicit drugs. High school seniors using cannabis (drug)|cannabis dropped from 50.1% in 1978 to 36% in 1987, to 12% in 1991 and the percentage of students using other drugs decreased similarly. Psychedelic drug use dropped from 11% to 6%, cocaine from 12% to 10%, and heroin from 1% to 0.5%.

Nancy Reagan's related efforts increased public awareness of drug use, but a direct relationship between reduced drug use and the Just Say No campaign cannot be established.

The campaign drew some criticism, including that the program was too costly. Author Jeff Elliott stated that the Reagan administration's synonymous use of the terms "drug use" and "drug abuse" was improper, and that drug use in America was underestimated; Dr. Michael Newcomb claimed that there is "no evidence that most people who experiment with drugs get hooked." It was also argued that the program did not go far enough in addressing many social issues including unemployment , poverty , and family dissolution; Nancy Reagan's approach to promoting drug awareness was also labeled simplistic by critics who argued that the solution was reduced to a catch phrase.

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1. Christmas 2. Alexi Murdoch 3. Lily Tomlin 4. Skrewdriver 5. Ted Hawkins 6. La Toya Jackson

Undetermined Music Artists

Just Say No

Biography

Initiation

Efforts in the United States and abroad

Effects

See also

References

External links

Copyright Citations