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Biography
Infobox musical artist| name = The Cloud Room| image = The Cloud Room.jpg| caption = The Cloud Room (left to right): J Stuart, Jon Petrow (Jason Pharr not pictured)| landscape = Yes| background = group_or_band| origin = Brooklyn, New York | genre = Indie rock Indie pop | years_active = 2004–present | label = Unsigned artist|unsigned | website = http://www.thecloudroom.com/ Official website| current_members = J Stuart ( singing|vocals / guitar ) Jason Pharr ( drumkit|drums ) Jon Petrow ( bass guitar|bass ) Chris Shade ( Keyboard instrument|keyboards ) Devon C Johnson ( guitar ) The Cloud Room , named after the Prohibition|Prohibition-era speakeasy at the top of the Chrysler Building , is an United States|American band based in Brooklyn, New York . Their self titled album was released in 2005 and contains the hit "Hey Now Now", a song that garnered the band rapid popularity on MP3 blogs but, being an indie rock|indie release, had difficulty getting airplay on Commercial broadcasting|Commercial American radio.
History
J Stuart, relative of American Minimalism|Minimalist Composer Philip Glass , founded The Cloud Room after moving from California to New York City|New York in 2000 to work with filmmaker Hal Hartley . Citation| url = http://music.guardian.co.uk/newbands/story/0,,2151157,00.html | title = The Cloud Room | accessdate = 2008-03-22 | publisher = Guardian Unlimited | location=London | date=August 17, 2007 In 2004, Stuart suffered a health crisis, leading to a false positive HIV test result, an event that was later revealed in a week-long feature on the band by Pitchfork Media . Citation| url = http://www.pitchforkmedia.com/article/feature/10253-the-smash-that-wasnt | title = The Smash That Wasn't | accessdate = 2008-03-22 | publisher = Pitchfork Media It was during this time that he began writing songs, one of which would become "Hey Now Now". When the test was later proven false, Stuart decided to focus his life on his first love, music.
In 2006, "Hey Now Now" was named by Rolling Stone as a top ten single of the year. Citation| url = http://thecloudroom.com/imgs/RSSingles2005.jpg | title = The Top 10 Singles | accessdate = 2008-03-22 | publisher = Rolling Stone Later that year, as the band was recording their second album in Stuart's apartment, a fire broke out and destroyed their equipment. However, the new recordings survived. Citation| url = http://www.pitchforkmedia.com/article/news/40073-cloud-room-singer-loses-gear-in-apartment-fire | title = Cloud Room Singer Loses Gear In Apartment Fire | accessdate = 2006-12-08 | publisher = Pitchfork Media | format = & ndash; http://scholar.google.co.uk/scholar? hl=en& lr=& q=intitle%3ACloud+Room+Singer+Loses+Gear+In+Apartment+Fire& as_publication=& as_ylo=& as_yhi=& btnG=Search Scholar search dead link|date=April 2009 In 2007, The Cloud Room became the first unsigned band to be used in an international advertisement|ad campaign when Pepsi used "Hey Now Now" in a Frédéric Planchon-directed spot titled "Destinies" and featuring Ronaldinho . In September 2007, The Cloud Room played the Sopot International Song Festival|Sopot Festival in Poland, representing the United States|U.S. along with music stars such as Sophie Ellis-Bextor , Norah Jones , M. Ward and Monrose .
On September 18, 2007, The Cloud Room self-released a follow-up Extended play|EP to their debut album entitled Please Don't Almost Kill Me. The album includes a guest appearance by Columbia Records|Columbia recording artist Nicole Atkins . There is also a limited edition version packaged in melted jewel cases from J Stuart's apartment fire. Citation| url = http://www.thetripwire.com/reviews/2007/10/3/please-dont-almost-kill-me | title = Please Don't Almost Kill Me | accessdate = 2007-10-03 | publisher = The Tripwire Their debut cd was released in the UK on March 17, 2008 with new songs and artwork.
The band released what they called a "Fake 7"" on February 14, 2008. It required "playing" a 7" on a website to hear the songs. The A-side consists of "February 14" by Huggy Bear (band)|Huggy Bear and Leonard Cohen 's "Memories" on the B-side. Citation| last =Carlson | first =Jen | title =Pencil This In | newspaper = Gothamist | date = 2008-02-14 | url = http://gothamist.com/2008/02/14/pencil_this_in_427.php | accessdate = 2008-02-14
Bands The Cloud Room have toured or played with include Feist (singer)|Feist , Cut Copy , The Magic Numbers , The Go& #33; Team , Pernice Brothers , Phosphorescent (band)|Phosphorescent , The Dandy Warhols , Foreign Born , Editors , We Are Scientists , Maxïmo Park , Matt Pond PA , Film School , The National (band)|The National , Talkdemonic , End of Fashion , Van She , Elbow (band)|Elbow , Muse (band)|Muse , Patrick Wolf , A Place to Bury Strangers , Working For A Nuclear Free City and Norah Jones .
Songs the band has been known to cover include " Always On My Mind ", "Who Loves The Sun" by The Velvet Underground , "Strangers" by The Kinks , " Weird Fishes/Arpeggi|Weird Fishes " by Radiohead and "Heroes" by David Bowie . Incidentally, David Bowie , The Arcade Fire and Spoon (band) are among the artists reported to have been at Cloud Room concerts.
In December 2008 the Cloud Room recorded an original Christmas song titled 'Melody, Like Snow' for a compilation called 'An Indiecater Christmas'.
In February 2010 they updated their website, saying that the album is just about done. It will be titled Zither. They also posted a new song entitled Crashing in Love.
Discography
Title
Release date
Notes
Label
The Cloud Room
April 19, 2005
Debut album
Gigantic Records
''Please Don't Almost Kill Me
September 18, 2007
EP
self-released
The Cloud Room
March 17, 2008
UK release with new artwork, songs, tracklist
A& G Records
Zither
April 24, 2012
Second studio album
self-released
References
reflist|2
External links
http://www.thecloudroom.com/ The official website
http://www.liberationfrequency.co.uk/New%20Site/2007Site/CloudRoomInterview.php Interview with Liberation Frequency
http://vdov.net/index.php/2006/04/381 Interview with the band on vdov.net
