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About||the late 19th, early 20th century corset manufacturers|Warnaco Group|the cartoon characters from Animaniacs |Yakko, Wakko, and DotInfobox company| company_name = Warner Bros. Entertainment, Inc.| company_type = Subsidiary of Time Warner | foundation = 1918 (as Warner Bros. Studios) 1923 (as Warner Bros. Pictures)| founder = Jack Warner Harry Warner Albert Warner Sam Warner | location_city = Burbank, California | location_country = United States| key_people = Barry Meyer (Chairman and CEO) Jeff Robinov (President and COO) Edward A. Romano (Vice President and Chief Financial Officer)| industry = List of entertainment industry topics|Entertainment | products = Motion pictures, television programs| revenue = ProfitUS$|11.7& nbsp;billion|link=yes (2007)cite web |url= http://news.moneycentral.msn.com/ticker/article.aspx? Feed=BW& Date=20080206& ID=8146081& Symbol=TWX |title=Time Warner Inc. Reports Results for 2007 Full Year and Fourth Quarter| operating_income = ProfitUS$|845& nbsp;million|link=yes (2007)| parent = Independent business|Independent (1918�1967) Warner Bros.-Seven Arts (1967�1970) Kinney National Company|Kinney (1969�1972) Warner Communications (1972�1989) Time Warner (1989�present, as AOL Time Warner from 2001�2003)| homepage = http://www.warnerbros.com/ warnerbros.com Warner Bros. Entertainment, Inc. , also known as Warner Bros. Pictures or simply Warner Bros. (though the name was occasionally given in full form as Warner Brothers during the company's early years) is an American producer of film and television entertainment.
One of the major film studio s, it is a subsidiary of Time Warner , with its headquarters in Burbank, California and New York, New York. Warner Bros. has several subsidiary companies, including Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Interactive Entertainment , Warner Bros. Television , Warner Bros. Animation , Warner Home Video , New Line Cinema , The WB Television Network|TheWB.com , and DC Comics . Warner owns half of The CW Television Network .
History
1903�25: Founding
The corporate name honors the four founding Warner brothers (born Wonskolaser)cite DVD | people=Warner Sperling, Cass (Director) |date=2008 |url= http://www.warnersisters.com/ourstore.html | title=The Brothers Warner (DVD film documentary) |titlelink= |titleyear=2008 |publisher=Warner Sisters, Inc. |publisherid= cite web|url= http://74.125.153.132/search? q=cache:azi07GrG6s0J:warnersisters.com/news/3Ftag%3Dwarner-brothers+Wonskolaser& cd=4& hl=en& ct=clnk& gl=au|title="Journey of discovery : Warner documentary the result of 20-year effort" Santa Barbara News Press |date=January 29, 2009|publisher= Santa Barbara News Press |accessdate=May 27, 2009 from the website http://warnersisters.com/news/? tag=warner-brothers warnersisters.com.� Harry Warner|Harry (born Hirsch), Albert Warner|Albert (born Aaron), Sam Warner|Sam (born Szmul), and Jack Warner|Jack (born Jacob), whose parents had emigrated to North America from Poland , which was at that time part of the Russian Empire . The three elder brothers began in the movie theatre business, having acquired a movie projector with which they showed films in the mining towns of Pennsylvania and Ohio . They opened their first theater, the Cascade, in New Castle, Pennsylvania in 1903. (The site of the Cascade later became the Cascade Center , a shopping, dining and entertainment complex honoring its Warner Bros. heritage, though in late 2010 all of the businesses have closed and the complex is currently for sale.)name="firstwarnertheatre.com" >cite web|url= http://www.sru.edu/pages/12398.asp |title= HARRY M. WARNER FILM FESTIVAL NAMED ONE OF 32 'PREMIER' EVENTS IN STATE|date=January 31, 2006 |publisher= Slippery Rock University of Pennsylvania |accessdate=March 5, 2009 When this original theatre building in New Castle was in danger of being demolished, the modern Warner Bros. called the modern building owners, and arranged a 3 way even splitting of the cost of saving it, between the state, Warner Bros, and the modern owners. The owners noted the fact that they were taking phone calls from all over the country in reference to the historical significance of the humble building that should be saved historically.WQED educational film "Things that are still here", PBS WQED (TV)|WQED , Pittsburgh , PA
In 1904, the Warners founded the Pittsburgh -based Duquesne Amusement & Supply Company, to distribute films.
Within a few years this led to the distribution of pictures across a four-state area. In 1912, Harry Warner hired an auditor named Paul Ashley Chase . By the time of World War I they had begun producing films, and in 1918 the brothers opened the Warner Bros. studio on Sunset Boulevard in Hollywood . Sam and Jack Warner produced the pictures, while Harry and Albert Warner and their auditor and now controller Chase handled finance and distribution in New York City. It was during World War I and their first nationally syndicated film was My Four Years in Germany based on a popular book by former American Ambassador James W. Gerard . On April 4, 1923, with help from a loan given to Harry Warner by his banker Motley Flint,Cass Warner Sperling, Cork Millner, and Jack Warner (1998), Hollywood be thy name: the Warner Brothers story (Lexington, Kentucky: University Press of Kentucky), p. 77. they formally incorporated as Warner Brothers Pictures, Incorporated . However, as late as the 1960s, Warner Bros. claimed 1905 as its founding date.cite web|url= http://www.nypostonline.com/p/blogs/movies/differ_fox_really_this_year_somewhere_ZCPXjPEGf78WS4CmqHdTkJ|title=Is Fox really 75 this year? Somewhere, the fantastic Mr. (William) Fox begs to differ
The first important deal for the company was the acquisition of the rights to Avery Hopwood 's 1919 Broadway play, The Gold Diggers , from theatrical impresario David Belasco . However, what really put Warner Bros. on the Hollywood map was a dog, Rin Tin Tin ,Sperling, Millner, and Warner (1998), p. 81. brought from France after World War I by an American soldier.Sperling, Millner, and Warner (1998), p. 80. Rin Tin Tin debuted in the feature Where the North Begins . The movie was so successful that Jack Warner agreed to sign the dog to star in more films for $1,000 per week. Rin Tin Tin became the top star at the studio. Jack Warner nicknamed him "The Mortgage Lifter" and the success boosted Darryl F. Zanuck 's career. Zanuck eventually became a top producer for the studioSperling, Millner, and Warner (1998), p. 101. and between 1928 and 1933 served as Jack Warner's right-hand man and executive producer, with responsibilities including the day-to-day production of films.Behlmer (1985), p. xii. More success came after Ernst Lubitsch was hired as head director; Harry Rapf left the studio and accepted an offer to work at Metro-Goldwyn-Mayer|MGM .cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|pages=46, 47|isbn=0-070-64259-1 Lubitsch's film The Marriage Circle was the studio's most successful film of 1924, and was on The New York Times best list for the year.Sperling, Millner, and Warner (1998), p. 82.
Despite the success of Rin Tin Tin and Lubitsch, Warners was still unable to achieve star power.Sperling, Millner, and Warner (1998), p. 83. As a result, Sam and Jack decided to offer Broadway actor John Barrymore the lead role in Beau Brummel (1924 film)|Beau Brummel . The film was so successful that Harry Warner agreed to sign Barrymore to a generous long-term contract;Sperling, Millner, and Warner (1998), p. 84. like The Marriage Circle , Beau Brummell was named one of the ten best films of the year by The New York Times . By the end of 1924, Warner Bros. was arguably the most successful independent studio in Hollywood, but it still competed with "The Big Three" Studios ( First National , Paramount Pictures , and MGM).cite newspaper|title="Theatre Owners Open War on Hays"|work=New York Times |page=14|date=May 12, 1925 As a result, Harry Warner& nbsp;� while speaking at a convention of 1,500 independent exhibitors in Milwaukee, Wisconsin& nbsp;� was able to convince the filmmakers to spend $500,000 in newspaper advertising,Sperling, Millner, and Warner (1998), p. 86. and Harry saw this as an opportunity to finally be able to establish theaters in big cities like New York and Los Angeles.
As the studio prospered, it gained backing from Wall Street , and in 1924 Goldman Sachs arranged a major loan. With this new money, the Warners bought the pioneer Vitagraph Studios|Vitagraph Company which had a nation-wide distribution system. In 1925, Warners also experimented in radio, establishing a successful radio station, KFWB , in Los Angeles.Sperling, Millner, and Warner (1998), p.88.
1925�35: Sound, Color, Style
Warner Bros. was a pioneer of films with synchronization|synchronized sound (then known as Sound film|"talking pictures" or "talkies"). In 1925, at the urging of Sam, the Warners agreed to expand their operations by adding this feature to their productions.Sperling, Millner, and Warner (1998), p. 95. Harry, however, opposed it,Sperling, Millner, and Warner (1998), p. 94. famously wondering, "Who the hell wants to hear actors talk? " By February 1926, the studio suffered a reported net loss of $333,413.cite book|last=Freedland|first=Michael|title=The Warner Brothers|publisher=St. Martin's Press|page=119|isbn=0-312-85620-2|year=1983
After a long period of denying Sam's request for sound, Harry now agreed to accept Sam's demands, as long as the studio's use of synchronized sound was for background music purposes only. The Warners then signed a contract with the sound engineer company Western Electric and established Vitaphone .Sperling, Millner, and Warner (1998), p. 96. In 1926, Vitaphone began making films with music and effects tracks, most notably, in the feature Don Juan (1926 film)|Don Juan starring John Barrymore. The film was silent, but it featured a large number of Vitaphone shorts at the beginning. To hype Don Juan s release, Harry Warner also acquired the large Piccadilly Theater in Manhattan, New York and renamed it the Warner Theater.Thomas (1990), p. 56.
Don Juan premiered at the Warner Theater in New York on August 6, 1926. Throughout the early history of film distribution, theater owners hired orchestras to attend film showings and provide soundtracks. Through Vitaphone, however, Warner Bros. produced eight Vitaphone shorts (which aired at the beginning of every showing of Don Juan across the country) in 1926, and got many film production companies to question the necessity.Thomas (1990), p. 57. While Don Juan was a success at the box office,Sperling, Millner, and Warner (1998), p. 113. it did not earn back its production cost and Lubsitch left Warner for MGM. By April 1927, the Big Five studios (First National, Paramount, MGM, Universal Studios|Universal , and Producers Distributing) had put the Warner brothers in financial ruin,Thomas (1990), p. 59. and Western Electric renewed Warner's Vitaphone contract with terms that allowed other film companies to test sound.
As a result of the financial problems the studio was having, Warner Bros. took the next step and released The Jazz Singer (1927 film)|The Jazz Singer starring Al Jolson . This movie, which has very little sound dialog but does feature sound segments of Jolson singing, was a sensation. It signaled the beginning of the era of "talking pictures" and the twilight of the Silent film|silent era. However, as Sam died, the brothers were at his funeral and could not attend the premiere. Jack became sole head of production.Warner and Jennings (1964), pp.180�181. Sam's death also had a great effect on Jack's emotional state,cite web | url = http://www.jewishmag.com/75mag/hollywood/hollywood.htm | title = Jews in Hollywood | publisher=Jewishmag.com | accessdate =December 30, 2007 as Sam was arguably Jack's inspiration and favorite brother.Thomas (1990), p. 62. In the years to come, Jack ran the studio with an iron fist. Firing of studio employees soon became his trademark.Thomas (1990), p. 100-101. Among those whom Jack fired were Rin Tin Tin (in 1929) and Douglas Fairbanks, Jr. & nbsp;� who had served as First National's top star since the brothers acquired the studio in 1928�in 1933.
Thanks to the success of The Jazz Singer , the studio was suddenly flush with cash. Jolson's next film for the company, The Singing Fool was also a success.Sperling, Millner, and Warner (1998), p. 141. With the success of these first talkies ( The Jazz Singer , Lights of New York (1928 film)| Lights of New York , The Singing Fool , and The Terror ), Warner Bros. became one of the top studios in Hollywood and the brothers were now able to move out from the Poverty Row section of Hollywood and acquire a big studio in Burbank, California .cite book|last=Warner-Sperling|first=Cass |coauthors=Millner, Cork; Warner, Jack; Warner, Jack Jr.|title=Hollywood Be Thy Name: The Warner Brothers Story|publisher=University Press of Kentucky|pages=142�145|isbn=0-813-10958-2|year=1999 They were also able to expand studio operations by acquiring the Stanley Corporation, a major theater chain.Sperling, Millner, and Warner (1998), p.144. This gave them a share in rival First National|First National Pictures , of which Stanley owned one-third.Thomas (1990), p.65. In a bidding war with William Fox (producer)|William Fox , Warner Bros. bought more First National shares on September 13, 1928;Sperling, Millner, and Warner (1998), p. 147. Jack Warner also appointed producer Darryl Zanuck as the studio's manager of First National Pictures.
In 1929, Warner Bros also bought the St. Louis-based theater chain Skouras Brothers . Following this take-over, Spyros Skouras , the driving force of the chain, became general manager of the Warner Brothers Theater Circuit in America. He worked successfully in that post for two years and managed to eliminate the losses and eventually even increase the profits. This was a welcome gain given the financial hardships occasioned by the Great Depression .
In addition, Harry Warner was also able to acquire a string of music publishers and form Warner Bros. Music. In April 1930, the Warner Bros. acquired Brunswick Records . Harry also obtained a string of radio companies, foreign sound patents, and even a lithograph company. After establishing Warner Bros. Music, Harry appointed his son, Lewis, to serve as the company's head manager.Thomas (1990), p. 66.
In 1929, Harry was also able to produce an adaptation of a Cole Porter musical titled Fifty Million Frenchmen .Sperling, Millner, and Warner (1998), p.148. Through First National, the studio's profit increased substantially.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=4|isbn=0-070-64259-1 After the success of the studio's 1929 First National film '' Noah's Ark (1928 film)|Noah's Ark '', Harry also agreed to make Michael Curtiz a major director at the Burbank studio.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=127|isbn=0-070-64259-1 Mort Blumenstock, a First National screenwriter, became a top writer at the brothers' New York headquarters.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=208|isbn=0-070-64259-1
In the third quarter of 1929, Warner Bros. gained complete control of First National, when Harry purchased the company's remaining one-third share from Fox. The United States Department of Justice|Justice Department agreed to allow the purchase if First National was maintained as a separate company.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=67|isbn=0-070-64259-1 When the Great Depression hit, Warner asked for and got permission to merge the two studios; soon afterward Warner Bros. moved to the First National lot in Burbank, California|Burbank . Though the companies merged, the Justice Department required Warner to produce and release a few films each year under the First National name until 1938. For 30 years, certain Warner productions were identified (mainly for tax purposes) as 'A Warner Bros.& nbsp;� First National Picture.'
In the latter part of 1929, Jack Warner hired sixty-one year old actor George Arliss to star in Disraeli (film)|Disraeli ,Thomas (1990), p. 77. which was a surprise success. Arliss won an Academy Award for Best Actor and went on to star in nine more movies with the studio. In 1930, Harry acquired more theaters in Atlantic City, New Jersey|Atlantic City , despite the beginning of the Great Depression.cite news|url = http://www.time.com/time/magazine/article/0,9171,739489,00.html |title = Warner Week& nbsp;� TIME |accessdate =July 9, 2008 |date = June 9, 1930 |author=Monday |coauthors = Jun. 9, 1930 | work=Time In July 1930, the studio's banker, Motley Flint, was murdered by a disgruntled investor in another company.Thomas (1990), pp.72.
By 1931, however, the studio began to feel the effects of the Depression as the general public became unable to afford the price of a movie ticket. In 1931, the studio reportedly suffered a net loss of $8& nbsp;million,Sperling, Millner, and Warner (1998), p. 160. and an additional $14& nbsp;million the following year. In 1931, Warner Bros. Music head Lewis Warner died from an infection.
Around that time, Warner Bros. head producer Darryl Zanuck hired screenwriter Wilson Mizner .Thomas (1990), pp. 89�92. While at the studio, Mizner had hardly any respect for authority and found it difficult to work with studio boss Jack Warner, but nevertheless became a valuable asset. As time went by, Warner became more tolerant of Mizner and helped invest in Mizner's Brown Derby restaurant. On April 3, 1933, Mizner died from a heart attack.Thomas (1990), pp. 93.
In 1928, Warner Bros. released Lights of New York (1928 film)|Lights of New York , the first all-talking feature. Due to its success, the movie industry converted entirely to sound almost overnight. By the end of 1929, all the major studios were exclusively making sound films. In 1929, National Pictures released their first film with Warner Bros., '' Noah's Ark (1928 film)|Noah's Ark .Sperling, Millner, and Warner (1998), p.151. Despite its expensive budget, Noah's Ark was profitable.Sperling, Millner, and Warner (1998), p. 150. In 1929, Warner Bros. released On with the Show (1929 film)|On with the Show , the first all-color all-talking feature. This was followed by Gold Diggers of Broadway (film)|Gold Diggers of Broadway which was so popular it played in theatres until 1939. The success of these two color pictures caused a color revolution (just as the first all-talkie had created one for talkies). Warner Bros. released a large number of color films from 1929 to 1931, including The Show of Shows (film)|The Show of Shows (1929), Sally (1929 film)|Sally (1929), Bright Lights (1930 film)|Bright Lights (1930), Golden Dawn (film)|Golden Dawn (1930), Hold Everything (1930 film)|Hold Everything (1930), Song of the Flame (film)|Song of the Flame (1930), Song of the West (film)|Song of the West (1930), The Life of the Party (1930 film)|The Life of the Party (1930), Sweet Kitty Bellairs (film)|Sweet Kitty Bellairs (1930), Under a Texas Moon (film)|Under A Texas Moon (1930), Bride of the Regiment (1930), Viennese Nights (film)|Viennese Nights (1931), Woman Hungry (film)|Woman Hungry (1931), Kiss Me Again (1931 film)|Kiss Me Again (1931), Fifty Million Frenchmen (film)|Fifty Million Frenchmen (1931), and Manhattan Parade (film)|Manhattan Parade (1932). In addition to these, scores of features were released with Technicolor sequences as well as a numerous variety of short subjects. The majority of these color films were musicals.
Three years later, the audience had grown so tired of musicals, the studio was forced to cut the musical numbers of many of the productions and advertise them as straight comedies. The public had begun to associate musicals with color and thus the movie studios began to abandon its use. Warner Bros. had a contract with Technicolor to produce two more pictures in that process. As a result, the first horror films in color were produced and released by the studio: Doctor X (film)|Doctor X (1932) and Mystery of the Wax Museum (1933). In the latter part of 1931, Harry Warner rented the Teddington Studios in London, England.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=110|isbn=0-070-64259-1 The studio focused on making ' quota quickies ' for the domestic British marketPatricia Warren British Film Studios: An Illustrated History , London: B.T Batsford, 2001, p.161 and Irving Asher was appointed as the studio's head producer. In 1934, Harry Warner officially purchased the Teddington Studios.
In February 1933, however, Warner Bros. produced 42nd Street (film)|42nd Street , a very successful musicalSperling, Millner, and Warner (1998), p. 190. that saved the company from bankruptcy.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=85|isbn=0-070-64259-1 In the wake of 42nd Street 's success, the studio produced further profitable musicals.Sperling, Millner, and Warner (1998), p. 194. These starred Ruby Keeler and Dick Powell and were mostly directed by Busby Berkeley .Sperling, Millner, and Warner (1998), p.192. In 1935, the revival suffered a major blow when Berkeley was arrested after killing three people while driving drunk.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=86|isbn=0-070-64259-1 By the end of the year, people again tired of Warner Bros. musicals, and the studio& nbsp;� after the huge profits made by the 1935 film Captain Blood (1935 film)|Captain Blood & nbsp;� shifted its focus on producing Errol Flynn swashbuckler films|swashbucklers .Sperling, Millner, and Warner (1998), p. 195.
1931�1935: Pre-code realistic period
With the collapse of the market for musicals, Warner Bros., under production head Darryl F. Zanuck , turned to more socially realistic storylines, "torn from the headlines" pictures many in the media said glorified gangsters;The contemporary controversy around the gangster genre is discussed by Thomas Patrick Doherty in Pre-code Hollywood: Sex, Immorality, and Insurrection in American Cinema , New York: Columbia University Press, 1999, especially see p.149-57 Warner Bros. soon became known as a "gangster studio".cite news|url = http://www.cnn.com/2004/SHOWBIZ/books/08/24/mob.movies/index.html |title = The mobster and the movies |accessdate =July 9, 2008 | date=August 24, 2004 |publisher=CNN The studio's first gangster film, Little Caesar (film)|Little Caesar , was a great box office successSperling, Millner, and Warner (1998), p. 184. and Edward G. Robinson was a star in many of the subsequent wave of Warner gangster films.Thomas (1990), pp.77�79. The studio's next gangster film, The Public Enemy ,Sperling, Millner, and Warner (1998), p.185 made James Cagney arguably the studio's new top star,Thomas (1990), p.81. and Warner Bros. was now convinced to make more gangster films.
Another gangster film the studio produced was the critically acclaimed I Am a Fugitive from a Chain Gang , based on a true story and starring Paul Muni .Thomas (1990), p.83. In addition to Cagney and Robinson, Muni was also given a big push as one the studio's top gangster starsSperling, Millner, and Warner (1998), p.186. after appearing in the successful film, which got audiences to question the legal system in the United States.cite news|url = http://www.time.com/time/magazine/article/0,9171,744829,00.html |title = Fugitive& nbsp;� TIME |accessdate =July 9, 2008 |date = December 26, 1932 |author=Monday |coauthors = Dec. 26, 1932 | work=Time By January 1933, the film's protagonist Robert Elliot Burns& nbsp;� who was still imprisoned in New Jersey& nbsp;� and a number of different chain gang prisoners nationwide in the United States were able to appeal and were released.cite news|url = http://www.time.com/time/magazine/article/0,9171,847110,00.html |title = Fugitive Free& nbsp;� TIME |accessdate =July 9, 2008 |date = January 2, 1933 |author=Monday |coauthors = Jan. 2, 1933 | work=Time In January 1933, Georgia chain gang warden J. Harold Hardy& nbsp;� who was also made into a character in the film& nbsp;� sued the studio for displaying "vicious, untrue and false attacks" against him in the film.cite news|url = http://www.time.com/time/magazine/article/0,9171,744920,00.html |title = TIME |accessdate =July 9, 2008 |date = January 16, 1933 |author=Monday |coauthors = Jan. 16, 1933 | work=Time After appearing in the film The Man Who Played God , Bette Davis became a top star for the studio.Thomas (1990), pp. 82�83.
In 1933, relief for the studio came after Franklin D. Roosevelt became president and was able to stimulate the economy with the New Deal ;Sperling, Millner, and Warner (1998), p.161. because of this economic rebound, Warner Bros. again became profitable. The same year, long time head producer Darryl F. Zanuck quit. One reason was Harry Warner's relationship with Zanuck had become strained after Harry strongly opposed allowing Zanuck's film Baby Face (film)|Baby Face to step outside Hays Code boundaries.cite news|url= http://www.time.com/time/magazine/article/0,9171,745754-2,00.html|title=Musicomedies of the Week|date=July 3, 1933|work=Time|page=2 Also, the studio reduced Zanuck's salary as a result of the losses as a result of the Great Depression,cite book|last=Warner-Sperling|first=Cass |coauthors=Millner, Cork; Warner, Jack; Warner, Jack Jr.|title=Hollywood Be Thy Name: The Warner Brothers Story|publisher=University Press of Kentucky|pages=182, 183|isbn=0-813-10958-2|year=1999 and Harry continued to refuse to restore it in the wake of the New Deal's rebound.cite news|url= http://www.time.com/time/magazine/article/0,9171,847255,00.html|title=New Deal in Hollywood|date=May 1, 1933|work=Time|page=2 Zanuck resignedBehlmer (1985), p.12. and established his own company. In the wake of Zanuck's resignation, Harry Warner agreed to again raise the salary for studio employees.
In 1933, Warner was able to bring newspaper tycoon William Randolph Hearst 's Cosmopolitan films into the Warner Bros. fold.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=96|isbn=0-070-64259-1 Hearst had previously been signed with MGM,cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=95|isbn=0-070-64259-1 but ended the association after a dispute with the company's head producer Irving Thalberg over the treatment of Hearst's long standing mistress, actress Marion Davies ,cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|pages=95, 96|isbn=0-070-64259-1 who was struggling for box office success. Through his partnership with Hearst, Warner was able to sign Davies to a studio contract. Hearst's company and Davies' films, however, could not increase the studio's profits.
In 1934, the studio lost over $2.5& nbsp;million, of which $500,000 was the result of a fire at the Burbank studio at the end of 1934, destroying 20 years worth of early Vitagraph, Warner Bros., and First National films.Sperling, Millner, and Warner (1998), p. 209 The following year, Hearst's film adaption of William Shakespeare's '' A Midsummer Night's Dream (1935 film)|A Midsummer Night's Dream '' (1935) failed at the box office and the studio's net loss increased.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=99|isbn=0-070-64259-1 During this time, Warner Bros. President Harry Warner and six other movie studio figures were indicted of conspiracy to violate the Sherman Antitrust Act , through an attempt to gain a monopoly over theaters in the St Louis area.cite news|url = http://www.time.com/time/magazine/article/0,9171,787960,00.html |title = St. Louis Suit& nbsp;� TIME |accessdate =July 9, 2008 |date = January 21, 1935 |author=Monday |coauthors = Jan. 21, 1935 | work=Time In 1935, Harry was put on trial; after a mistrial, Harry sold the company's movie theaters, at least for a short time, and the case was never reopened.Sperling, Millner, and Warner (1998), p. 211 1935 also saw the studio rebound with a net profit of $674,158.00.
By 1936, contracts of musical and silent stars were not renewed and new talent, tough-talking, working-class types, were hired who more suitably fit in with these sort of pictures. Stars such as Dorothy Mackaill , Bebe Daniels , Frank Fay (American actor)|Frank Fay , Winnie Lightner , Bernice Claire , Alexander Gray, Alice White , and Jack Mulhall that had characterized the urban, modern, and sophisticated attitude of the 1920s gave way to stars such James Cagney , Joan Blondell , Edward G. Robinson , Warren William , and Barbara Stanwyck who would be more acceptable to the common man. The studio was one of the most prolific producers of Pre-Code pictures and had a lot of trouble with the censors once they started clamping down on what they considered indecency (around 1934).Sperling, Millner, and Warner (1998), pp.188�189. As a result, Warner Bros. turned out a number of historical pictures from around 1935 in order to avoid confrontations with the Breen office. In 1936, following the success of The Petrified Forest , Jack Warner also signed Humphrey Bogart to a studio contract.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=109|isbn=0-070-64259-1 Warner, however, did not think Bogart was star material,cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|pages=109, 110|isbn=0-070-64259-1 and decided to only cast Bogart in infrequent roles as a villain opposite either James Cagney or Edward Robinson over the next five years.
After Hal B. Wallis succeeded Zanuck in 1933cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=88|isbn=0-070-64259-1 and the Hays Code began to be enforced in 1935, the studio was forced to abandon this realistic approach in order to produce more moralistic, idealized pictures. The studio naturally turned to historical dramas which would not cause any problems with the censors. Other offerings included melodrama s (or "women's pictures"), swashbuckler films|swashbucklers , and adaptations of best-sellers, with stars like Bette Davis , Olivia de Havilland , Paul Muni , and Errol Flynn . In 1936, Bette Davis, by now arguably the studio's top star,Sperling, Millner, and Warner (1998), p. 219-221. was unhappy with the roles Warner was giving her. She fled to England and tried to break her contract with Warner Bros. Davis lost the lawsuit and soon returned to America.Sperling, Millner, and Warner (1998), p. 221. Although many of the studio's employees had problems with Jack Warner, they considered Albert and Harry fair.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=115|isbn=0-070-64259-1
Code era
This period also saw the disappearance of a large number of actors and actresses who had characterized the realistic pre-Code era but who were not suited to the new trend into moral and idealized pictures. Warner Bros. remained a top studio in Hollywood since the dawn of talkies, but this changed after 1935 as other studios, notably MGM, quickly overshadowed the prestige and glamor that previously characterized Warner Bros. However, in the late 1930s, Bette Davis became the studio's top draw and was even dubbed as "The Fifth Warner Brother."cite web|url= http://www.watchmojo.com/women/bette_davis.php |title=� Daily Video Clips& nbsp;� Bette Davis |publisher=Watchmojo.com |accessdate=February 20, 2011
In 1935, Cagney sued Jack Warner for breach of contract.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|pages=104& nbsp;106|isbn=0-070-64259-1 Cagney claimed Warner had forced him to star in more films than his contract required. Cagney eventually dropped his lawsuit after a cash settlement.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=105|isbn=0-070-64259-1 Nevertheless, Cagney left the studio to establish an independent film company with his brother Bill.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=106|isbn=0-070-64259-1 The Cagneys released their films though Grand National Films , however they were not able to get good financing for their productions and ran out of money after their third film. Cagney then agreed to return to Warner Bros., after Jack Warner agreed to a contract guaranteeing Cagney would be treated to his own terms. After the success of Yankee Doodle Dandy at the box office, Cagney again questioned if the studio would meet his salary demandcite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=144|isbn=0-070-64259-1 and again quit to form his own film production and distribution company with his brother Bill.
Another employee with whom Warner had troubles was studio producer Bryan Foy .cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=116|isbn=0-070-64259-1 In 1936, Wallis hired Foy as a producer for the studio's low budget B movie|B-films leading to his nickname "the keeper of the B's". Foy was able to garnish arguably more profits than any other B-film producer at the time. During Foy's time at the studio, however, Warner fired him seven different times.
During 1936, the studio's film The Story of Louis Pasteur proved a box office successcite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=114|isbn=0-070-64259-1 and Paul Muni , the film's star, won the Oscar for Best Actor in March 1937. The studio's 1937 film The Life of Emile Zola gave the studio its first Best Picture Oscar.
In 1937, the studio hired Midwestern radio announcer Ronald Reagan .cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=117|isbn=0-070-64259-1 Although Reagan was initially a small-time B-film actor, Warner Bros. was impressed by his performance in the final scene of Knute Rockne, All American , and agreed to pair him with Errol Flynn in their film Santa Fe Trail (film)|Santa Fe Trail (1940). Reagan then returned to B-films. After his performance in the studio's 1942 Kings Row , Warner decided to make Reagan a top star and signed him to a new contract, tripling his salary.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|pages=117& nbsp;118|isbn=0-070-64259-1
In 1936, Harry Warner's daughter Doris read a copy of Margaret Mitchell's Gone with the Wind and was interested in making a film adaptation.cite book|last=Warner-Sperling|first=Cass |coauthors=Millner, Cork; Warner, Jack; Warner, Jack Jr.|title=Hollywood Be Thy Name: The Warner Brothers Story|publisher=University Press of Kentucky|page=235|isbn=0-813-10958-2|year=1999Doris then offered Mitchell $50,000 for the book's screen rights. Jack, however, refused to allow the deal to take place, realizing it would be an expensive production.
Another studio actor who proved to be a problem for Jack Warner was George Raft .cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|pages=123& nbsp;125|isbn=0-070-64259-1 Warner had signed Raft in 1939, hoping he could substitute in gangster pictures when either Robinson or Cagney were on suspension. Raft had difficulty working with Bogart and refused to co-star in any film with him.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=124|isbn=0-070-64259-1 Eventually, Jack Warner agreed to release Raft from his contract.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=125|isbn=0-070-64259-1 Following Raft's departure, the studio gave Bogart the role of Roy Earl in the 1941 film High Sierra (film)|High Sierra , which helped establish him as one of the studio's top stars;cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|pages=125& nbsp;126|isbn=0-070-64259-1 following High Sierra , Bogart was also given a role in John Huston 's successful The Maltese Falcon (1941 film)|1941 remake of the studio's 1931 failure, The Maltese Falcon (1931 film)|The Maltese Falcon .cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|pages=126& nbsp;127|isbn=0-070-64259-1
1930: Birth of Warner's cartoons
Warner's cartoon unit had its roots in the independent Harman and Ising studio. From 1930 to 1933, The Walt Disney Company|Disney alumni Hugh Harman and Rudolf Ising produced a series of musical cartoons for Leon Schlesinger , who sold the shorts to Warner. Harman and Ising introduced their character Bosko in the first Looney Tunes cartoon, '' Sinkin' in the Bathtub , and created a sister series, Merrie Melodies , in 1931.Sperling, Millner, and Warner (1998), p. 187.
Harman and Ising broke away from Schlesinger in 1933 due to a contractual dispute, taking Bosko with them to MGM. As a result, Schlesinger started his own studio, Warner Bros. Cartoons|Leon Schlesinger Productions , which continued with Merrie Melodies while starting production on Looney Tunes starring Buddy (Looney Tunes)|Buddy , a Bosko clone. By the end of the decade, a new Schlesinger production team, including directors Friz Freleng , Tex Avery , Bob Clampett|Robert Clampett , and Chuck Jones was formed. Schlesinger's staff developed a fast-paced, irreverent style that made their cartoons immensely popular worldwide.
In 1936, Avery directed a string of cartoons, starring Porky Pig , which established the character as the studio's first bona fide star.Barrier, Michael (1999). pp.329�333. In addition to Porky Pig, Warner Bros. cartoon characters Daffy Duck (who debuted in the 1937 short '' Porky's Duck Hunt ) and Bugs Bunny (who debuted in the 1940 short A Wild Hare ) also achieved star power.cite web|url = http://www.milechai.com/product2/children_books/porky-pig-and-the-small-dog.html |title = Porky Pig and Small Dog& nbsp;& nbsp;� Looney Tunes All Hebrew|accessdate =July 9, 2008 By 1942, the Schlesinger studio had surpassed Walt Disney Studios as the most successful producer of animated shorts in the United States." http://www.animationusa.com/resources/aboutwb.html Warner Bros. Studio biography". AnimationUSA.com . Retrieved June 17, 2007.
Warner Bros eventually bought Schlesinger's cartoon unit in 1944 as a division, renamed it as Warner Bros. Cartoons . Unfortunately, the unit was indifferently treated by senior management, beginning with the installation of Edward Selzer as senior producer, whom the creative staff considered an interfering incompetent. Furthermore, Jack Warner, who had little regard for his company's short film product, reputedly was so ignorant of his animation division that he was mistakenly convinced that the unit produced cartoons of Mickey Mouse , rival company Walt Disney Pictures ' flagship character.name=Thomas, Bob (1990). Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner), pp. 211�212. Furthermore, he sold off the unit's pre-1948 library for a mere $3000 each, which proved a short sighted transaction in light of the considerable long term value that the company's animation product proved to have.Thomas (1990), p. 212.
Warner Brothers Cartoons continued, with intermittent interruptions, until 1969 when it was dissolved when the parent company ceased film short production entirely. Regardless of this treatment, its characters such as Bugs Bunny, Daffy Duck, Tweety|Tweety Bird , Sylvester (Looney Tunes)|Sylvester , and Porky Pig became central to the company's image in subsequent decades. Bugs in particular remains a mascot to Warner Bros.' various divisions and Six Flags (which Time Warner previously owned). In fact, it was the success of the compilation film, The Bugs Bunny/Road Runner Movie in 1980, featuring the archived film of these characters that prompted Warner Brothers to organize Warner Brothers Animation as a new production division to restart production of original material.
World War II
According to Jack Warner in his autobiography, prior to the United States entering World War II, the head of Warner Bros. sales in Germany, Philip Kauffman, was murdered by the Nazis in Berlin in 1936.p.37 McLaughlin, Robert L. & Parry, Sally E. ''We'll Always Have the Movies: American Cinema in World War II 2006 University Press of Kentuckyp.17 Birdwell, Michael E. Celluloid Soldiers: The Warner Bros. Campaign Against Nazism 2000 NYU PressYoungkin, Stephen D. The Lost One: A Life of Peter Lorre 2005 University Press of Kentucky Harry Warner produced the successful anti-German film The Life of Emile Zola (1937).Sperling, Millner, and Warner (1998), p. 225 After that, Harry supervised the production of several more anti-German films, including Confessions of a Nazi Spy (1939),Sperling, Millner, and Warner (1998), p. 233 The Sea Hawk (1940 film)|The Sea Hawk (1940), which made King Phillip II of Spain|King Phillip II an equivalent of Adolf Hitler|Hitler ,Sperling, Millner, and Warner (1998), p. 247 Sergeant York ,Sperling, Millner, and Warner (1998), p. 246 and You're In The Army Now '' (1941). After the United States officially entered World War II, Harry Warner decided to focus on producing war films.Sperling, Millner, and Warner (1998), p. 240 Also, one-fourth of the studio's employees, including Jack Warner and his son Jack Jr., were drafted or enlisted.
Among the films the studio made during the war were Casablanca (film)|Casablanca , Now, Voyager , Yankee Doodle Dandy (all 1942), This Is the Army , and Mission to Moscow (both 1943),cite book|last=Warner-Sperling|first=Cass |coauthors=Millner, Cork; Warner, Jack; Warner, Jack Jr.|title=Hollywood Be Thy Name: The Warner Brothers Story|publisher=University Press of Kentucky|pages=247�255|isbn=0-813-10958-2|year=1999 the latter became controversial a few years afterwards. At the premieres of Yankee Doodle Dandy (in Los Angeles, New York, and London), audiences purchased $15.6& nbsp;million in war bond s for the governments of England and the United States. By the middle of 1943, however, it became clear audiences were tired of war films. Despite the growing pressure to abandon production of war films, Warner continued to produce them, losing money in the process. Eventually, in honor of the studio's contributions to the war cause, the United States Government named a Liberty ship after the brothers' father, Benjamin Warner, and Harry Warner was given the honor of christening the ship. By the time the war ended, $20& nbsp;million in war bonds were purchased through the studio, American Red Cross|the Red Cross collected 5,200 pints of Blood plasma|plasma from studio employees, and 763 of the studio's employees served in the armed forces, including Harry Warner's son-in-law Milton Sperling and Jack's son Jack Warner Jr.
Following a dispute over ownership of Casablanca (film)|Casablanca 's Oscar for Best Picture, head producer Hal B. Wallis broke with Warner and resigned.Thomas (1990), pp.141�143. After Casablanca made Bogart one of the studio's top stars,Thomas (1990), p.144.Bogart found his relationship with Jack Warner deteriorating. In 1943, Olivia de Haviland (whom Warner was now loaning to different companies) sued Warner for breach of contract.Thomas (1990), p. 145.
Warners cut its film production in half during the war, eliminating its B Picture unit in 1941. Bryan Foy was quickly snapped up by 20th Century Fox.p.178 Schatz, Thomas Boom and Bust: American Cinema in the 1940s 1991 University of California Press
De Haviland had refused to accept an offer to portray famed abolitionist Elizabeth Blackwell in an upcoming film for Columbia Pictures. Warner responded by sending 150 telegrams to different film production companies, warning them not to hire her for any role. Afterwards, de Haviland discovered employment contracts in the United States could only serve a duration of seven years; de Haviland had been under contract with the studio since 1935.Thomas (1990), p.98. The court ruled in de Haviland's favor and she left the studio. Through de Haviland's victory, many of the studio's longtime actors were now freed from their contracts, and Harry Warner decided to terminate the studio's suspension policy.Thomas (1990), p. 148.
The same year, Jack Warner also signed newly-released MGM actress Joan Crawford , a former top star who found her career fading.Thomas (1990), p.150. Crawford's first role with the studio was 1944's Hollywood Canteen (film)|Hollywood Canteen .Thomas (1990), p.151. Her first starring role at the studio, in the title role as Mildred Pierce (film)|Mildred Pierce (1945), revived her career and earned her an Oscar for Best Actress.Thomas (1990), p.152.
After World War II: changing hands
The record attendance figures of the World War II years made the Warner brothers rich. The gritty Warner image of the 1930s gave way to a glossier look, especially in women's pictures starring Davis, de Havilland, and Crawford. The 1940s also saw the rise of Bogart. In the post-war years, Warner Bros. continued to create new stars, like Lauren Bacall and Doris Day . The studio prospered greatly after the war.Sperling, Millner, and Warner (1998), pp.258�279 By 1946, company payroll reached $600,000 a weekcite book|last=Warner-Sperling|first=Cass |coauthors=Millner, Cork; Warner, Jack; Warner, Jack Jr.|title=Hollywood Be Thy Name: The Warner Brothers Story|publisher=University Press of Kentucky|pages=258�279|isbn=0-813-10958-2|year=1999 and net profit $19.4& nbsp;million.
One problem for Warner Bros., however, was Jack Warner's refusal to meet Screen Actors Guild salary demands.Thomas (1990), p. 163. In September 1946, the employees engaged in a month-long strike. In retaliation, Warner-during his 1947 testmony before United States Congress|Congress , for making the 1942 Russian propaganda film Mission to Moscow & nbsp;� accused a number of studio employees of having ties to Communists.Thomas (1990), p. 164 By the end of 1947, the studio reached a record net profit of $22& nbsp;million.Sperling, Millner, and Warner (1998), p.279 This dropped 50% the following year.
On January 5, 1948, Warner offered the first color newsreel , covering the Tournament of Roses Parade and the Rose Bowl Game . In 1948, Bette Davis, still the studio's top actress and now fed up with Jack Warner, was a big problem for Harry after she and a number of her fellow colleagues left the studio after completing the film Beyond the Forest .cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|pages=175, 176|isbn=0-070-64259-1
Warner was a party to the United States v. Paramount Pictures, Inc. anti-trust case of the 1940s. This action, brought by the Justice Department and the Federal Trade Commission , claimed the five integrated studio-theater chain combinations restrained competition. The Supreme Court of the United States|Supreme Court heard the case in 1948, and ruled in favor of the government. As a result, Warner and four other major studios were forced to separate production from exhibition. In 1949, the studio's net profit was only $10& nbsp;million.
Warner Bros. set up two semi-independent production units that made films for the studio. One of these was Harry Warner's son-in-law Milton Sperling 's United States Pictures .
In the early 1950s, the threat of television had grown greatly, and in 1953, Jack Warner decided to take a new approach to compete with the rising threat. In the wake of United Artists successful 3D film Bwana Devil , he decided to expand into 3D films with the studio's 1953 film House of Wax (1953 film)|House of Wax .Sperling, Millner, and Warner (1998), p. 287. Unfortunately, despite the success of House of Wax , 3-D films soon lost their appeal among moviegoers.Thomas (1990), p. 191.
In 1952 Warner Bros. made their first film ( Carson City (1952 film)|Carson City ) in "Warnercolor" the studio's name for Eastman Color .
3-D almost caused the demise of the Warner Bros. cartoon studio. Having completed a 3D Bugs Bunny cartoon, Lumber Jack-Rabbit , Jack Warner ordered the animation unit to be shut down, erroneously believing that all cartoons hence would be produced in the 3D process. Several months later, Warner relented and reopened the cartoon studio. Fortunately, Warner Bros. had enough of a backlog of cartoons and a healthy reissue program so that there was no noticeable interruption in the release schedule.
After the downfall of 3D films, Harry Warner decided to use CinemaScope in future Warner Bros. films.Sperling, Millner, and Warner (1998), pp.287�288. One of the studio's first CinemaScope films, The High and the Mighty (film)|The High and the Mighty (now owned by John Wayne's company Batjac ), enabled the studio to show a profit.Sperling, Millner, and Warner (1998), p.288.
Early in 1953, the Warner theater holdings were spun off as Stanley Warner Theaters; Stanley Warner's non-theater holdings were sold to Simon Fabian Enterprises,cite news|url = http://www.time.com/time/magazine/article/0,9171,808529,00.html |title = Boston to Hollywood& nbsp;� TIME |accessdate =July 9, 2008 |date = May 21, 1956 |author=Monday |coauthors = May. 21, 1956 | work=Time and its theaters merged with RKO Theatres to become RKO-Stanley Warner Theatres.cite book|title=The American Film Industry|last=Balio|first=Tino|url= http://books.google.com/? id=eT_6IcZM-fAC|year=1985|page=567 | isbn=9780299098742 | publisher=Univ of Wisconsin Press By 1956, however, the studio was losing money.Sperling, Millner, and Warner (1998), p.303. By the end of 1953, the studio's net profit was $2.9& nbsp;millioncite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=190|isbn=0-070-64259-1 and ranged between $2 and $4& nbsp;million for the next two years.cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=225|isbn=0-070-64259-1 In February 1956, Jack Warner sold the rights to all of the studio's pre-1950 films to Associated Artists Productions (which merged with United Artists Television in 1958). You Must Remember This: The Warner Bros. Story (2008), p. 255.WB retained a pair of features from 1949 that they merely distributed, and all short subjects released on or after September 1, 1948; in addition to all cartoons released in August 1948.
In May 1956, the brothers announced they were putting Warner Bros. on the market.cite news|url= http://www.time.com/time/magazine/article/0,9171,808529,00.html|title=Boston to Hollywood|date=May 21, 1956|work=Time|page=2 Jack, however, secretly organized a syndicate& nbsp;� headed by Boston banker Serge Semenenko� to purchase 800,000 shares, 90% of the company's stock. After the three brothers sold, Jack& nbsp;� through his under-the-table deal& nbsp;� joined Semenenko's syndicateSperling, Millner, and Warner (1998), p. 308. and bought back all his stock, 200,000 shares. Shortly after the deal was completed in July,cite book|last=Thomas|first=Bob|title=Clown Prince of Hollywood: The Antic Life and Times of Jack L. Warner|publisher=McGraw-Hill|year=1990|page=226|isbn=0-070-64259-1 Jack& nbsp;� now the company's largest stockholder& nbsp;� appointed himself new president.Sperling, Millner, and Warner (1998), p.306. By the time Harry and Albert learned of their brother's dealings, it was too late.Thomas (1990), p.226. Shortly after the deal was closed, Jack Warner announced the company and its subsidiaries would be "directed more vigorously to the acquisition of the most important story properties, talents, and to the production of the finest motion pictures possible." cite news| title = 2 Warners Sell Most of Stock in Film Firm: Harry and Albert Dispose of Shares to Banker; Jack to Be President | author=The United Press | work=The Youngstown Vindicator | date = July 12, 1956 | page = 22
Warner Bros. Television
By 1949, with the success of television threatening the film industry more and more, Harry Warner decided to shift his focus towards television production.Sperling, Millner, and Warner (1998), p. 286 However, the Federal Communications Commission (FCC) would not permit it. After an unsuccessful attempt to convince other movie studio bosses to switch their focus to television, Harry abandoned his television efforts.Sperling, Millner, and Warner (1998), p.287
The other Warner brother, Jack, began his hatred of television with problems with Milton Berle being hired by the studio to make an unsuccessful film Always Leave Them Laughing during the peak of his television popularity. Warner felt that Berle was not strong enough as a lead to carry a film and that people would not pay to see the man they could see on television for free. However Jack Warner was pressured into using Berle, even replacing Danny Kaye with him. http://issuu.com/boxoffice/docs/boxoffice_061149-1/10 dead link|date=February 2011 Berle's outrageous behaviour on the set and the film's massive failure proving Jack Warner right led to Jack Warner forbidding television sets appearing in the studio's film sets.p.144 Hope, Bob & Shavelson, Mel ''Don't Shoot, It's Only Me 1991 Jove Books
In 1954, the studio was finally able engage in television through the successful Warner Bros. Television unit run by William T. Orr , Jack Warner's son-in-law. Warner Bros. Television provided the American Broadcasting Company|ABC with a weekly show, Warner Bros. Presents ; the show featured a rotating series of shows based on three of the studio's film successes, Kings Row , Casablanca and Cheyenne , followed by a promotion for one of Warner's big screen films.Thomas (1990), p.192. It was not a success.Thomas (1990), p. 193. The studio's next effort, making a weekly series out of Cheyenne (1955 TV series)|Cheyenne , would be.Thomas (1990), p. 194. Cheyenne was television's first one hour Western with two episodes placed together for feature film release outside the United States. In the tradition of their B Pictures, the studio followed up with a series of rapidly produced popular Western (genre)|Westerns , such as Maverick (TV series)|Maverick , Bronco (TV series)|Bronco , and Colt .45 (TV series)|Colt .45 . The success of these series helped to make up for the losses on the film side. As a result, Jack Warner decided to emphasize television production.Thomas (1990), p. 195. Warners then produced a series of popular private detective shows beginning with 77 Sunset Strip (1958�64) followed by Hawaiian Eye (1959�1963), Bourbon Street Beat (1960) and Surfside Six (1960�1962).
Within a few years, the studio, in a matter reminiscent of their problems with James Cagney and Bette Davis, provoked hostility among their emerging contract TV stars like Clint Walker and James Garner , who sued over a contract disputeThomas (1990), pp.196�8. and won. Edd Byrnes was not so lucky and bought himself out of his contract. Jack Warner was angered by the perceived ingratitude of television actors, who evidently showed more independence than film actors, and this deepened his contempt for the new medium.Thomas (1990), p.199. Many of Warners television stars appeared in the casts of Warner's cinema releases of the time. In 1963 as a result of a court decision Warners has to cease their contracts with their television stars, engaging them for specific series or film roles. In the same year Jack Webb took over the television unit and did not have any successes.
Warner Bros. Family Entertainment
The family film label of Warner Bros.
Warner Bros. Records
Warner Bros. was already the owner of extensive music-publishing holdings, whose tunes had appeared in countless Warners cartoons (arranged by Carl Stalling ) and television shows (arranged by Max Steiner IMDb name|70|Max Steiner).
In 1958 the studio launched Warner Bros. Records . Initially the label released recordings made by their television stars whether they could sing or not and records based on the soundtracks of favourite Warner Bros. Television shows.
In 1963, Jack Warner agreed to a "rescue takeover" of Frank Sinatra 's Reprise Records .Thomas (1990), p. 255. The deal gave Sinatra US$1.5& nbsp;million and part ownership of Warner Bros. Records, with Reprise becoming a sub-label; most significantly for Warner Bros.'s future music operations, the deal also brought Reprise manager Mo Ostin|Morris "Mo" Ostin into the company. In 1964, upon seeing the profits record companies made from Warner film music, Jack Warner decided to claim ownership of the studio's film soundtracks and focus on making profits through Warner Bros. Records.Thomas (1990), pp.264�265. In its first eighteen months, Warner Bros. Records lost around $2& nbsp;million.Thomas (1990), p.265.
New owners
Warner Bros. rebounded in the late 1950s, specializing in adaptations of popular plays like The Bad Seed (film)|The Bad Seed (1956), No Time for Sergeant swift (1958), and Gypsy (1962 film)|Gypsy (1962).
With his health slowly recovering from a car accident whilst on holiday to France in 1958, Jack returned to the studio and made sure his name was featured in studio press releases.Sperling, Millner, and Warner (1998), Hollywood Be Thy Name, Prima Publishing, ISN:559858346 p.325. In each of the first three years of the 1960s, the studio's net profit was a little over $7& nbsp;million. Warner paid an unprecedented $5.5& nbsp;million for the film rights to the Broadway musical My Fair Lady in February 1962. The previous owner, CBS director William S. Paley , set terms including half the distributor's gross profits "plus ownership of the negative at the end of the contract."Thomas (1990), p.259. In 1963, the net profit dropped to $3.7& nbsp;million. By the mid-1960s, motion picture production was in decline. There were few studio-produced films and many more co-productions (for which Warner provided facilities, money, and distribution), and pickups of independently made pictures.
With the success of the studio's 1965 Broadway play The Great Race , as well as its soundtrack, Warner Bros. Records became a profitable subsidiary. The studio's 1966 film '' Who's Afraid of Virginia Woolf? (film)|Who's Afraid Of Virginia Woolf? was a huge success at the box office.Thomas (1990), p. 278.
In November 1966, Jack gave in to advancing age and the changing times,Thomas (1990), p.280. selling control of the studio and its music business to Seven Arts Productions , run by the Canadian investors Elliot and Kenneth Hyman, for $32& nbsp;million.Thomas (1990), p.279. The company, including the studio, was renamed Warner Bros.-Seven Arts . Jack Warner did, however, remain studio president until the summer of 1967, when Camelot (film)|Camelot failed at the box office and Warner gave up his position to the studio's longtime publicity director, Ben Kalmenson;Thomas (1990), p. 279-280. Warner did, however, remain on board as an independent producer and vice-president. With the success of the studio's 1967 film Bonnie and Clyde (film)|Bonnie and Clyde , Warner Bros was making profits once again.Thomas (1990), p. 288.
Two years later, the Hymans, now fed up with Jack Warner, accepted a cash-and-stock offer from an odd conglomerate called Kinney National Company for more than $64& nbsp;million. Kinney owned a Hollywood talent agency, Ashley-Famous ,William Poundstone, ''Fortune's Formula'' and it was Ted Ashley who led Kinney head Steve Ross (Time Warner CEO)|Steve Ross to purchase Warner Bros. Ashley became the new head of the studio, and the name was changed to Warner Bros., Inc. once again. Jack Warner, however, was outraged by the Hymans' sale, and decided to retire.
Although movie audiences had shrunk, Warner's new management believed in the drawing power of stars, signing co-production deals with several of the biggest names of the day, among them Paul Newman , Robert Redford , Barbra Streisand , and Clint Eastwood , carrying the studio successfully through the 1970s and 1980s. Warner Bros. also made major profits on films built around the characters of Superman and Batman , owned by Warner Bros. subsidiary DC Comics .
Abandoning the mundane parking lots and funeral homes, the refocused Kinney renamed itself in honor of its best-known holding, Warner Communications . Throughout the 1970s and 1980s Warner Communications branched out into other business, such as its acquiring of video game company Atari, Inc. in 1976, and later the Six Flags theme parks.
From 1971 until the end of 1987, Warner's international distribution operations were a joint venture with Columbia Pictures , and in some countries, this joint venture also distributed films from other companies (like EMI Films and The Cannon Group|Cannon Films in the UK). Warner ended the venture in 1988 and joined up with Walt Disney Pictures ; this joint venture lasted until 1993, when Disney created Buena Vista International.
In 1972 in a cost-cutting move, Warner and Columbia Pictures formed a partnership called The Burbank Studios in which they would share production facilities utilitizing the Warner lot in Burbank. The partnership ended in 1990 when Columbia moved into the former MGM studio lot in Culver City .
To the surprise of many, flashy, star-driven Warner Communications merged in 1989 with the white shoe firm|white-shoe publishing company Time Inc. Though Time and its magazines claimed a higher tone, it was the Warner Bros. film and music units which provided the profits. The Time Warner merger was almost derailed when Gulf+Western#Paramount Communications Inc.|Paramount Communications (Formerly Gulf+Western , later sold to Viacom ), launched a $12.2& nbsp;billion dollar hostile takeover bid for Time Inc., forcing Time to acquire Warner for $14.9& nbsp;billion dollar cash/stock offer. Paramount responded with a lawsuit filed in Delaware court to break up the merger. Paramount lost and the merger proceeded.
In 1997, Time Warner sold the Six Flags unit. The takeover of Time Warner in 2000 by then-high-flying AOL did not prove a good match, and following the collapse in "dot-com" stocks, the AOL name was banished from the corporate nameplate.
Since 1995
In 1995, Warner and station owner Tribune Company of Chicago launched The WB Television Network|The WB Network , finding a niche market in teenagers. The WB's early programming included an abundance of teenage fare like Buffy the Vampire Slayer (TV series)|Buffy the Vampire Slayer , Smallville , '' Dawson's Creek , and One Tree Hill (TV series)|One Tree Hill . Two dramas produced by Spelling Television , 7th Heaven and Charmed '' also helped bring The WB into the spotlight, with "Charmed" lasting eight seasons and being the longest running drama with female leads and "7th Heaven" surviving eleven seasons and being the longest running family drama and longest running show for The WB. In 2006, Warner and CBS Paramount Television decided to close The WB and CBS's UPN and jointly launch The CW Television Network . In 1999, Terry Semels and Robert Daly resigned as heads of the studio after a career of 13 Oscar nominated films. Many of Warner's top stars were considering quitting because of their absence. Daly and Semels were said to popularize the modern model of partner financing and profit sharing for film production. In the late 1990s, Warner obtained rights to the Harry Potter novels, and released feature film adaptations of the Harry Potter and the Philosopher's Stone (film)|first in 2001, the Harry Potter and the Chamber of Secrets (film)|second in 2002, the Harry Potter and the Prisoner of Azkaban (film)|third in June 2004, the Harry Potter and the Goblet of Fire (film)|fourth in November 2005, and the Harry Potter and the Order of the Phoenix (film)|fifth on July 11, 2007. The Harry Potter and the Half-Blood Prince (film)|sixth was slated for November 2008, but Warner moved it to July 2009 only three months before the movie was supposed to come out, citing the lack of summer blockbusters in 2009 (due to the 2007�2008 Writers Guild of America strike|Writer's Strike ) as the reason.cite web|url= http://www.timewarner.com/corp/newsroom/pr/0,20812,1833086,00.html|title=Harry Potter and The Half-Blood Prince Moves to Summer 2009 The decision was purely financial, and Alan Horn said, "There were no delays. I�ve seen the movie. It is fabulous. We would have been perfectly able to have it out in November.�cite web|url= http://www.msnbc.msn.com/id/26205933|title=Poof& #33; 'Harry Potter' flick bumped to summer This resulted in a massive fan backlash.cite web|url= http://blog.movieset.com/2008/08/20/warner-bros-chief-responds-to-harry-potter-fans|title=Warner Bros. Chief Responds to Harry Potter Fans The seventh and final adaptation was released in two parts: Harry Potter and the Deathly Hallows& nbsp;� Part 1|Part 1 in November 2010 and Harry Potter and the Deathly Hallows& nbsp;� Part 2|Part 2 in July 2011.
Over the years, Warner Bros. has had distribution and/or co-production deals with a number of small companies. These include (but are not limited to) Amblin Entertainment , Richard D. Zanuck|The Zanuck Company , Morgan Creek Productions (now working with Universal Studios ), Regency Enterprises (now working with 20th Century Fox ), Village Roadshow Pictures , Icon Productions , Legendary Pictures , Heyday Films , Alcon Entertainment , Lakeshore Entertainment , Malpaso Productions , Virtual Studios , Silver Pictures (including Dark Castle Entertainment ), The Ladd Company , Castle Rock Entertainment and The Geffen Film Company . Green Hat Films , Troublemaker Studios , DC Entertainment , Leonardo DiCaprio|Appian Way Productions , Graham King|GK Films , Media Rights Capital , Syncopy Films , Cruel and Unusual Films and Spyglass Entertainment .
Warner Bros. played a large part in the discontinuation of the HD DVD format. On January 4, 2008, Warner Bros. announced that they would drop support of HD DVD in favor of Blu-ray Disc . http://www.consolewatcher.com/warner-bros-goes-blu-ray-exclusive/ Warner Bros Goes Blu Ray Exclusive Console Watcher HD DVDs would continue to be released through May 2008 (when their contract with the HD DVD promotion group expired), but only following Blu-ray and DVD releases. This started a chain of events which resulted in HD DVD development and production being halted by Toshiba on February 16, 2008, ending the format war.
Warner Bros. and National CineMedia have formed a partnership to provide pre-feature entertainment and advertising in movie theaters nationwide. http://biz.yahoo.com/bw/080114/20080114006177.html Warner Bros. and National CineMedia Form Marketing Partnership, Yahoo! , January 14, 2008
Warner Bros. celebrated its 90th anniversary on June 1, 2008 even though the company celebrated for its 85th anniversary for films only.
In 2009, Warner Bros. became the first studio in history to gross more than $2& nbsp;billion domestically in a single year.
Warner Bros. is responsible for the Harry Potter (film series)| Harry Potter film series , the highest grossing film series of all time, both domestic and international without inflation adjustment. It is also responsible for Harry Potter and the Deathly Hallows& nbsp;� Part 2 as Warner Bros.' highest grossing movie ever (the former was The Dark Knight (film)|The Dark Knight ). http://www.potterforthepeople.com/apps/blog/show/7796924-harry-potter-series-makes-7-billion-now-highest-grossing-film-franchise-of-all-time
IMAX Corporation|IMAX Corp. has finalized a pact with Time Warner Inc.'s Warner Bros. Pictures unit to release as many as 20 giant-format films through 2013.cite news| url= http://online.wsj.com/article/SB10001424052748703648304575211961881537030.html | work=The Wall Street Journal | title=Imax, Warner Bros. Sign Pact | first=Andy | last=Georgiades | date=April 28, 2010
Since 2006, Warner Bros operated a joint venture with China Film Group Corporation and HG to form Warner China Film HG to produce films in Hong Kong and China, including Connected (film)| Connected , which is a remake of the 2004 thriller film Cellular (film)| Cellular , they have co-produced many other Chinese films as well.
In 2010, Warner announced its intention to buy Warner Bros. Studios, Leavesden|Leavesden Film Studios near London, where the Harry Potter films were shot, making Warner Bros. the first studio since MGM in the 1940s to establish a permanent base in Europe.Cite news| url= http://www.variety.com/article/VR1118014349.html? categoryid=14& cs=1& ref=ssp | work=Variety | title=Warner to buy Leavesden Studios | first=Ali | last=Jaafar | date=January 27, 2010
In 2010, Warner Bros. had a deal with French film distributor, Path� to handle their films for theatrical distribution in the UK with 20th Century Fox still distributing their film catalog for DVD release.
Flixster including Rotten Tomatoes was acquired by Warner Bros. in May 2011.cite web|url= http://www.cisionwire.com/warner-bros--home-entertainment-group/warner-bros--press-release---warner-bros--home-entertainment-group-to-acquire-flixster116411|title=Warner bros.& nbsp;� press release|publisher=Cision Wire|accessdate=May 4, 2011
Film library
Main|List of Warner Bros. filmsOver the years, a series of mergers and acquisitions have helped Warner Bros. (the present-day Time Warner subsidiary) to accumulate a diverse collection of movies, cartoons, and television programs.
In the aftermath of the 1948 antitrust suit, uncertain times led Warner Bros. in 1956 to sell most of its pre-1950 films and cartoons to a holding company called Associated Artists Productions (a.a.p.). a.a.p. also got the Fleischer Studios and Famous Studios Popeye cartoons originally from Paramount. Two years later, a.a.p. was sold to United Artists (UA), which held them until 1981, when Metro-Goldwyn-Mayer bought UA. Citation needed|date=May 2010 Five years later, Turner Broadcasting System , having failed to buy MGM, settled for ownership of the MGM/UA library. This included almost all the pre-May 1986 MGM film and television library with the exception of those owned by United Artists (i.e. James Bond franchise), although some UA material were included such as the a.a.p. library, the U.S. rights to a majority of the RKO Radio Pictures library, and the television series '' Gilligan's Island . Citation needed|date=May 2010
In 1991, Turner Broadcasting System bought animation studio Hanna-Barbera Productions , and much of the back catalog of both Hanna-Barbera and Ruby-Spears Productions from Great American Broadcasting , and three years later, Turner bought New Line Cinema and Castle Rock Entertainment . Citation needed|date=May 2010 In 1996, Time Warner bought Turner Broadcasting System, and as a result, the pre-1950 sound films and the pre-August 1948 cartoon library (excluding the B& W Looney Tunes & Merrie Melodies which WB bought back as it merged with Seven Arts but including the Harman-Ising Merrie Melodies, save Lady, Play Your Mandolin& #33; which was bought back by WB when merging with 7A) returned to WB ownership. WB tried to buy back the pre-1950 sound films and pre-August 1948 cartoons from MGM/UA in 1982, but the deal fell through.
In 2007, Warner Bros. added the Peanuts / Charlie Brown library to its collection (this includes all the television specials and series outside of the theatrical library, which continues to be owned by CBS and Paramount through United Media|United Feature Syndicate , licensor and owner of the Peanuts material). Citation needed|date=May 2010 In 2008, Warner Bros. absorbed New Line Cinema, as a result, Warner added the New Line Cinema film and television library to its collection. On October 15, 2009, Warner Bros. acquired the home entertainment rights to the Sesame Street library, in conjunction with Sesame Workshop . Citation needed|date=May 2010
The Warner Bros. Archives
The University of Southern California Warner Bros. Archives is the largest single studio collection in the world. Donated in 1977 to USC's School of Cinema-Television by Warner Communications, the WBA houses departmental records that detail Warner Bros. activities from the studio's first major feature, My Four Years in Germany (1918), to its sale to Seven Arts in 1968.
UA donated pre-1949 Warner Bros. nitrates to the Library of Congress and post-1951 negatives to the UCLA Film and Television Archive . Most of the company's legal files, scripts, and production materials were donated to the University of Wisconsin�Madison .
Warner Bros. franchises
This is a list that Warner Bros. Entertainment owns primarily by Warner Bros. Entertainment, Inc. itself and by ownership through acquisition of companies such as Turner Entertainment Co., New Line Cinema, and Hanna-Barbera.
Tom and Jerry (Through Turner Entertainment|Turner Entertainment Co. )
Warner Bros. Animation
The CW (in partnership with CBS )
Warner Bros. Television
Hanna-Barbera ( The Flintstones , Yogi Bear , Hong Kong Phooey , The Jetsons , Magilla Gorilla , Huckleberry Hound , Scooby-Doo , Top Cat , Wally Gator , Wacky Races , The Quick Draw McGraw Show , Jonny Quest , Pirates of Dark Water|The Pirates of Dark Water , Space Ghost , 2 Stupid Dogs , SWAT Kats: The Radical Squadron , The Herculoids etc.)
Terminator (franchise)|Terminator (USA and Canada only, franchise is of Sony Pictures Entertainment|Sony Pictures Releasing on the rest of the world) (beginning with Terminator 3: Rise of the Machines )
Viz Media (50% only outside of USA)
Section23 Films (Digital distribution, such as on iTunes , only)
Star Wars (on behalf of Lucasfilm, Twentieth Century Fox produced the six live-action films, but Warner Bros. produced a 2008 Computer-generated imagery|CGI film Star Wars: The Clone Wars (film)|Star Wars: The Clone Wars (film)
Speed Racer (on behalf of Speed Racer Enterprises, but Warner Bros. produced the live-action Speed Racer (film)|Speed Racer (film)
Ace Ventura: Pet Detective|Ace Ventura (on behalf of Morgan Creek Productions )
The Last Starfighter (on behalf of Warner Bros. Television Distribution due to the television broadcast rights)
Free Willy (on behalf of Regency Enterprises : 1993�1997)
Properties after the takeover of New Line Cinema :
* Mortal Kombat (series)|Mortal Kombat , on behalf of Midway Games (Warner's Interactive Entertainment division would later co-publish Mortal Kombat Vs. DC Universe in 2008)
* The Texas Chainsaw Massacre (franchise)|The Texas Chainsaw Massacre
* Blade (film series)
* Deacon Frost
* Poison Ivy (film)|Poison Ivy
Tomb Raider series after share of Eidos plc|SCi / Eidos Interactive , but Paramount Pictures distributed the two live-action films
Charlie and the Chocolate Factory (including the Willy Wonka & the Chocolate Factory|1971 film , which WB acquired from The Quaker Oats Company , and the Charlie and the Chocolate Factory (film)|2005 film )
The Wizard of Oz (1939 film)|The Wizard of Oz (Through Turner Entertainment|Turner Entertainment Co. )
Village Roadshow ( Village Cinemas and Village Roadshow Pictures for the deal with the Warner Bros films)
Warner Village Theme Parks
Notes
Reflist|2
References
Cite book|last=Mordden|first=Ethan|title=The Hollywood Studios|location=New York|publisher=Simon & Schuster|year=1988|isbn=0715383191
Cite book|last=Schatz|first=Robert|title=The Genius of the System: Hollywood Filmmaking in the Studio Era|location=New York|publisher=Pantheon|year=1988|isbn=0805046666
Cite book|last=Schickel|first=Richard|authorlink=Richard Schickel|first2=George|last2=Perry|title=You must remember this& nbsp;� The Warner Bros. Story|location=Philadelphia|publisher=Running Press|year=2008|isbn=076243418X
Cite book|last=Warner|first=Jack L.|title=My First Hundred Years in Hollywood|publisher=Random House|year=1970|isbn=B0007DZSKW
Cite book|last=Gabler|first=Neal|title=An Empire of Their Own: How the Jews Invented Hollywood|location=New York|publisher=Crown Publishers|year=1988|isbn=051756808X
Cite book|last=Warner-Sperling|first=Cass|last2=Millner|first2=Cork|coauthors=Jack Warner|title=Hollywood Be Thy Name: The Warner Brothers Story|publisher=University Press of Kentucky|isbn=0-813-10958-2|year=1999
Warner Bros.Time WarnerCinemaoftheUSFilm StudioUse mdy dates|date=July 2011 Category:Companies established in 1918 Category:Entertainment companies of the United States Category:Film production companies of the United States Category:Time Warner subsidiaries Category:Companies based in Los Angeles County, California Category:Burbank, California Category:Organizations awarded an Academy Honorary Award Category:Entertainment Software Association Category:San Fernando Valley Category:Film distributors Category:Sibling filmmakers